A Brand is an Idea with an Attitude.

Design without strategy does not a brand make. Our approach to branding is analytical and creative. We rely on consumer psychology, market data, and the intuition that spans from 18 years of experience.

Our business is managing perception, our service is strategic imagination, and our passion is branding.

Your brand begins with a unique worldview. We help you communicate with the people who will share that worldview with you.

In order to be irreplaceable, you must always be different.
Coco Chanel

If you’re going to tell a story, come to it with some attitude.
Miles Davis

Products are created in a factory, brands are created in the mind.”
Walter Landor

Do you have a brand
or do you have a logo?

Do you really want someone fast-forwarding to a logo design or other creative deliverable without truly knowing your company, your values, your customers, and where you’re market is headed?

We specialize in Real Estate Development and Hospitality. We help clients answer the 4 fundamental questions of brand positioning and identity:

  • Who are you?
  • Who needs to know?
  • How will they find out?
  • Why should they care?




we are

  • Experienced
  • Creative
  • Analytical
  • Dependable

we aren't

  • Digital marketers
  • Advertisers
  • Cheap
  • Magicians

we do

  • Brand audit & strategy
  • Creative consulting
  • Brand identity
  • Brand narrative
  • Naming & trademarks
  • Web design


Tell your brand story through design.

Differentiation works because of the way human cognition works. We have a built-in filter to shield us from the vast amount of irrelevant information that surrounds us every day.

A focused brand knows exactly what it is, why it’s different, and why people want it.

web design

A website needs
strategic imagination.

Content-first design puts meaning and narrative before esthetics. Whatever the approach that is chosen through design, the strength of a brand identity ultimately lies in how successfully it embodies the values your business stands for, and how effectively these values are perceived and remembered by your target audience.


The foundation
of a brand
is trust.

A brandmark is far more than its name, logotype or symbol. It is imbued with a set of unique values that defines its personality and represents an unwritten promise of consistent satisfaction and quality. It's the symbol of your reputation.

give them something
to talk about.

whitney museum of american art


A contemporary minimalistic design to fit the museum brand image, with an emphasis on typography and media. The site content is managed with a dynamic CMS and includes an ecommerce section.



Archetika is a group of architects, marketers, financiers and strategists who strive to make a positive impact on health and quality of life by focusing on sustainability, wellness and profitable niche real estate developments.

The Wellestate™ Manifesto summarizes the ideals, values and principles under which to create real estate products. It was designed by Archetika to serve as a reminder that architects, constructors and developers,  should never forget the higher purpose of their profession, nor lose sight of whom they seek to serve.

kuha wellness community

wellness Real estate

This innovative wellness real estate project situated in the beautiful jungles of the Riviera Maya in Mexico, was featured in the Latin American magazine INMOBILIARE in September 2020, with full and double page ads over a year.

kuha wellness community

Brand strategy

Following extensive market research, the name, trademark, and brand identity for KUHA Wellness was created and designed to evoke a story about water, unspoiled nature, culture, tradition and regeneration. The name KUHA has its roots in the ancient Maya language and combines the words K’uh (God-like/worship) with H’a (water).











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